About Us

Local restaurants, main streets and tight-knit communities all contribute to making a town feel like home. Still, Karen McAvoy felt that something was missing. Envisioning a shoppable space that could evoke feelings of warmth, functionality, and happiness - she established Madison's Niche Boutique in 2012.

Madison’s Niche is an exclusive selection of luxe women’s fashion, accessories, home décor, kitchenware, gifts and baby products. Stepping into one of our boutiques is an experience for the senses. Candles burning, meticulously merchandised displays and vignettes that are ever-changing with the seasons!

Carefully curated with the most unique pieces on the market, it truly is a culmination of everything Karen loves. Upscale luxury blends with everyday contemporary, a "Niche" boutique. Lovingly named after her daughter, Madison.

Our buyers thoughtfully select and rotate the latest luxe, smart, and sophisticated pieces. We stay in tune with the hottest trends while always offering a collection of elevated basics that simply never go out of style! 

Madison’s Niche has proudly become a sought-after destination in five bustling Long Island main street communities. Our goal is for all customers to leave our boutiques more inspired, happy, and uplifted than before they walked in! As we take our brand to new heights with national reach through our online store, we go to great lengths to service our customers with the “small town, small business how can we help you?” mentality that you’ll be hard pressed to find anywhere else! 

Ultimately, the idea of being able to positively influence someone’s life through style is what we strive to achieve each day! We are a “LifeStyle” boutique!