OUR NEW CONCEPT

Madison’s Niche is excited to announce plans to expand its brand to a men’s boutique, D.K. Brothers, expected to open in Fall 2023 in Stony Brook Village. D.K. Brothers will offer a curated collection of men’s apparel, lifestyle gifts, and luxury pet accessories.

It will provide men with a fashionable approach to lifestyle apparel, accessories, and specialty gifts. A place for the modern man and gift-givers to shop denim, t-shirts, dress shirts, casual wear, small leather goods, travel accessories, home accents, fragrances, books, and many more giftable categories from their favorite brands.

It will also feature an elevated pet collection – a nod to their beloved family dogs, Lulu and Maisie, in response to the pet-friendly community. Animal lovers will finally have a place to shop for special outfits, accessories, toys, bowls, beds, treats, and more…

Karen McAvoy founded Madison’s Niche in 2012 with her daughter, Madison, as the brand’s inspiration and namesake. Like Madison’s Niche, D.K. Brothers is a concept inspired by and named for Karen’s sons, Daniel and Kenneth. Today, over a decade later, Madison’s Niche remains a celebrated retail staple that’s since expanded to 8 brick-and-mortar locations along with an e-commerce platform. They attribute their success to a “loyal, family-oriented customer base.”

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